Bring your audience back to your website

I have been saying this for a long time. I wrote an article about this, that was published on AllAccess.com in 2011. It is great to use Social Media to connect with your listeners. As a matter of fact, it is necessary. But the most important place for you to be on the web, is on your own domain; on your own website. As a station manager, you need to make sure your station's website an interesting place, a place your listeners want to visit everyday. With the content your staff is sharing on other Social Media websites you should always, or at least most of the time, bring your listeners back to your website. That is where you can monetize and control every aspect of the experience.

I am not the only one that thinks this. Brett Slatkin, Googler and co-creator of PubSubHubbub also believes this is the best way to curate content.