Taking A Page Out Of Social Media

Here is my latest article that was published on AllAccess today August 16, 2011

Do you give away free ads? Not bonus spots based on a purchased schedule, but truly free ads? Probably not very often. Admittedly, there is always the free plug here and there when you mention products tied in with the rest of your content. An example would be your morning show talking about the Old Spice guy, and the Old Spice marketing campaign that went viral sometime last year. But how long was that conversation? Did it extend into a  regular "thing" on your station? Are you still talking about it? Probably not.

Have you ever thought about how much free advertising your station gives away to Facebook and Twitter? It's astonishing if you do think of it. I am a social media geek. I love all the tools we can now use to market, advertise and promote something through social media.  But even I have my limit on being saturated with unintended ads for Facebook and Twitter.  Nationally it must amount to tens of millions of dollars, if not hundreds of millions if you took every mention on every radio station, TV network, and newspapers and applied the standing rate for such a mention.

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